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About Us

Luther Hearn Sr. and his brother, Stanley, began the family business in Wilmington, Delaware in 1919 and Chip and his father, Luther, remain in the foodservice industry to this day! Chip opened his first restaurant in Rehoboth Beach while still a college student and soon was operating six fast food franchises. Chip was named Tastee-Freez franchisee of the year and earned numerous silver and gold cone awards from Dairy Queen. "The Ice Cream Store" in Rehoboth Beach has been in operation continuously now for over 40 years and is still packing in the crowds in the "Nations Summer Capital". Chip purchased his first full-service restaurant, the legendary "Country Squire" of Rehoboth Beach, in 1979 and continued to make headlines at the world-famous "Starboard Restaurant" in Dewey Beach!

Peppers actually began in 1980 at the Country Squire Restaurant with the invention of the now world famous "Bloody Mary Smorgasboard" and the subsequent selling of the sauces that were on display. Peppers' first hot sauce, "Dewey Beach Fire", came out in the early 80's and has now been joined by over 200 other sauces and rubs under five different brand names. Peppers has since accumulated over 200 national and international sauce awards and championships. Peppers' cooking team members have also won The Delaware State Championships of wings, salsa, ribs, chili and bloody marys, as well as the American Royal Pulled Pork World Championship. "The Ice Cream Store" has also won the NYCRA world's best new ice cream championship.

Chip has been featured on the TV Food Network, the Cooking Channel, Good Morning America and numerous other national and regional TV shows!

Chip recently was inducted into the first class of the Hot Sauce Hall of Fame as well as:

  • Graduate of the McIntire School of Commerce at the University of Virginia
  • Winner of the "Delaware Restaurateur of the Year" award
  • Recognized by the National Restaurant Association four years in a row for "Dedicated Service to the Foodservice Industry"
  • Past President of the Rehoboth Beach/ Dewey Beach Chamber of Commerce
  • Currently serving over 30 years on its Board of Directors
  • Curator of the world's largest collection of hot sauces
  • Past Chairman of the Sussex County Tourism Development Commission
  • Former member of the Planning Commission of Dewey Beach
  • Past president of the Lewes, Delaware Chamber of Commerce
  • Previous member of the Dewey Beach Planning Commission
  • Prior member of the Jefferson School Board of Directors
  • Past Delaware Pop Warner Football Coach of the Year


Watch our videos! Hot sauce taste tests, crazy concoctions and cool chefs. See who can keep up with the King of Wings!

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Our Hottest Peppers

Scorpion Pepper

Scorpion Pepper

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Reaper Pepper

Reaper Pepper

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What The Media Says

  • Where you can buy any hot sauce made by man.

    Good Morning America
  • Chip has also created a museum of hot sauces ... If you want to have a hot time in Dewey Beach, Delaware.

  • Chip Hearn of Peppers, a retail store and hot sauce museum in Rehoboth Beach, DE, which carries 2,000 hot sauce brands.

    Advertising Age
  • Chip Hearn's hot-sauce empire peddles some 3,000 mixtures of bottled heat. More amazing is that he's sample nearly all of them.

    The Boston Globe
  • One of the best 202 things about the South. You don't have to bask in the sun to get some heat on Rehoboth Beach this summer. Just step...

    Southern Living
  • Our guest Chip Hearn ... publisher of Peppers Catalog and heating up with the hottest sauces.

    Food Network
  • First-prize winner at the Fiery Foods Show was Peppers' Georgia Peach and Vidalia Onion.

    The New York Times
  • Chip Hearn is a hothead. Because everyone has a different threshold for heat, Hearn uses his entire management staff as tasters.

    The Tampa Tribune
  • Chip globe-trots in search of new hot sauces ... thus giving him the largest collection in the world according to Chili Pepper Magazine.

    The Washington Post
  • Probably the most unique store in this part of the country.

  • We've been talking about them all week long. Today's the day we're ready to cook with hot sauce. We've got Chip Hearn here...

  • For lovers of hot sauce, this place is heaven.

    The Philadelphia Inquirer